Here are your promotional
materials for your screening of
"Dalai Lama Renaissance":
We have
created promotional materials for you
to use for your screening of "Dalai
Lama Renaissance."
Please
feel free to download these document
and image files, customize them with
your particular screening details
(dates, your organization name, ticket
price, etc.), and then print them for
the promotion of your screening.
To
download these files, please RIGHT CLICK
on any of the links below, and then
select either 1) "save link as"
or "save target
as" (depending on the browser
that you have) to save them on a
folder on your computer. (Since some
of the file sizes are large, they may
take a couple of minutes to download,
depending on your internet connection
speed):
The
downloadable promotional materials
include:
1) A
press kit
2) Email
Template for emailing your Email List
about DLR Screening
3) Flyer
- DLR Vol 1 (version #1) Files
4) Flyer
- DLR Vol 1 (version #2) files
5)
Postcard files - DLR Vol 1 (color
design)
6)
Postcard files - DLR Vol 1 (B&W
design)
7) DLR
Vol 2 - "A Revolution of Ideas" files
8) Flyer
- DLR Vol 1 and 2 Joint Screening
files
9)
Printable tickets
10)
Newspaper Ads for DLR Screenings
11) All
files above in ONE compressed ZIP file
You may
customize and print these files
yourself, or take the files to a copy
center (like Kinkos) to have them
customized and printed them for you.
We wish
you a very inspiring and successful
screening.
Publicity/Marketing Tips
for your screening:
1) Get
the word out early - world of mouth is
the best advertising. Promote and
advertise as soon before the screening
as possible. By Facebook, email, your
website, newsletter, announcement at
meetings:
-
Once
as far in advance as possible.
-
10
days in advance (of your
screening)
-
2
days in advance (of your
screening)
2) Send
an email announcement to your members
and email list about the screening,
and ask them to forward the email to
others who might be interested.
3) If the
Director is appearing in person, make
sure and mention that prominently in
your email and flyers. An in-person
appearance of a Film Director creates
an additional amount of interest and
excitement from audiences. You may
also mention that the Director will be
signing copies of the film after the
screening.
4) Make
an announcement at your organization
or church during meetings or services.
5) Play
the movie trailer for "Dalai Lama
Renaissance" for your members - At
meetings, services, or other film
screenings at your organization, play
one or more of the three movie
trailers for "Dalai Lama Renaissance."
If you can project a webpage to your
members from your computer, then go to
the "Film Trailer" section of this
website, and play one or more of the
trailers. We can also arrange to send
you a DVD of all three trailers, if
you can send us $5 for the cost of the
mailing. (Please email us if you are
interested).
6)
Contact other organizations in your
community who might be interested in
letting their members know about the
screening. Organizations interested in
the film might include: Buddhist
Centers, Yoga Centers, Peace Centers,
Spiritual Centers, Unity Churches and
Meditation Groups. Invite the members
of other organizations to attend the
screening, and ask these organizations
if they would post a flyer about the
screening in their facility, as well
as forward an email to their members
and email lists. To encourage other
organizations to inform them members,
offer to allow that organization to
have a table at the screening with
flyers about their organization.
7) You
may also want to consider working with
other organizations to co-sponsor your
screening, so that they will be more
invested in promoting it.
8)
Facebook: 1 in 8 people on the planet
use Facebook, and yet it is one of the
most under-utilized resources to
publicize an event. At the moment,
Facebook is the center of the internet
universe, so Facebook can be a very
effective way of promoting your
screening. Here are some tips for
promoting your film screening in
Facebook:
-
Create
a Facebook "events" page for your
screening, post a link to the
events page on your organization's
and your personal Facebook pages.
FB events pages are allowed to
have an image associate with them,
so please feel free to either use
the film poster image from the DLR
Film's Facebook page ( www.Facebook.com/DalaiLamaFilm
), or upload a poster image from
the film's promotional materials
page.
-
Post
a press release about your
screening, and the film's poster
image, on your personal and
organization's Facebook wall. (Use
any of the materials that we have
included in the screening
promotional material's page.)
-
Post
regularly and often on your own
wall, and try to think of new and
interesting thoughts, aspects of
your event, and images to post.
You may use any of the images on
the DLR Film's Facebook page, and
add your own commentary in a way
that you feel will interest your
members.
-
If
there is an aspect of your
screening that is unique (like an
appearance of the Director for a
Q&A, or another special guest
attending), then make sure and
highlight that in you press
release and Facebook posts.
-
Ask
your friends, as well as fans of
your organization's Facebook page,
to "like" and "share" your
Facebook events page or press
release, and to let their family
and friends know.
-
Search
for and find the Facebook pages of
other organizations and businesses
in your area, and post a notice
about your event on their wall. It
might also be effective to send
that organization or business a
personalized message, mentioning
the screening, what the special
local purpose of the screening is
(if there is one), and whether
they can let their page fans know.
When posting on someone else's
Facebook wall, post judiciduously
and with common sense, and not too
often, so that you will not
irritate the admins of the other
Facebook page.
9)
Contact your local newspaper - List
your screening on events calendars
(for free), or mention that the
filmmakers are available for
interviews (we would be happy to help
you).
10) For
radio & TV stations, newspapers
and magazines, offer some free movie
tickets as audience giveaways, to
encourage your press to write an
article or promote your screening. If
the Director is appearing in-person at
your screening, then he would be happy
to sign 1 to 5 copies of the film's
DVD to offer as a promotional giveaway
in order to help publicity.
11) Post
notices on local internet events
pages, like Craigslist.org, or your
local newspaper's events page. You may
also contact members of Facebook or
Myspace in your area who list an
interest Dalai Lama, and post your
screening on your Facebook page.
12) If
your screening is being held in a
cinema or theater, please contact your
theater and ask if they have:
-
Added
the screening to their online
movie schedule
-
Included
the screening in their email
newsletter to their movie
audiences.
-
If
they would send a special email
that focuses on the screening
-
Added the screening
to their theater's printed materials
-
If they would display
a movie poster of the film in their
theater in a "lightbox" or wall. If
so, then please contact us so that
we may send you a large "one sheet"
movie poster.
13) If
your members would not mind being
contacted by telephone, call your
members to inform them about the
screening
14) Using
the templates that we have available,
post flyers and posters around your
town or city: in coffee shops,
libraries, book stores, community
message boards
15) Once
your screening has been confirmed, we
will list your screening details on
our website, in the "Screenings"
section, as well as the film's
Facebook page.
If you
have any questions, please feel free
to email us at:
Khashyar Darvich
Producer-Director
"Dalai Lama Renaissance"
